Re-branding of an
established brand
Client name
Cerro Novo
CLIENT SECTOR
Real Estate
Project scope
Brand Identity
Marketing Strategy
Signage
Website
Client name
CLIENT SECTOR
Project scope
Cerro Novo is one of the long-established Independent Estate Agencies in the Algarve.However, with long establishment comes outdated material, and after 38 years of using the same identity, we were asked to rebrand their image in order to represent a higher range of properties.
The challenge was to maintain an already recognized icon (tree) and make it high-end. The new brand identity reflects the expertise of the company and better reflects the quality of their work, promoting their services to a wider audience.
For the icon we used the company initials C + N to form a vectorised tree, while also depicting roots as a symbol of establishment and expertise in the local area. The Font was customised with serifs to give it a classic look.
Multiple sided totem.
The location of Cerro Novos offices are situated in such a way, that the Totem signage needed to be viewable from 3 different connecting roads, where potential client could be arriving from.
For this purpose we came up with a triangular faced totem (see areal view above). The logo part is a circular band embracing the tri-faced totem.
Always keeping the client’s needs in mind, Cerro Novo developed a collection according to each type of property, providing buyers and sellers with a filtered collection of properties that are already within their area of interest.
In celebration of an impressive 40 years in business we created a logo to commemorate the occasion and for Cerro Novo to include in all their upcoming marketing materials, taking inspiration from the C in the logo icon.
When it comes to technology, there have been steady advances over the years, and these are leading to higher expectations from buyers and sellers. With this in mind, we designed a completely new website that features innovative and intuitive solutions, providing Cerro Novo´s clients with the best user experience.
Our responsive design approach is optimized and adapted for different devices. This allowed us the flexibility to design images, text and layouts that fit any screen, and this way we created uniformity and seamlessness throughout.
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