Elevating
finance
Client name
AFC
CLIENT SECTOR
Accounting
Project scope
Logo re-design
Visual identity
Signage
Website
Client name
CLIENT SECTOR
Project scope
AFC, a fiscal representation and tax consultancy firm, contacted us following a referral from one of our clients. Initially, they requested we completely re-brand their company, as they expressed the brand wasn´t meeting the expectations of their high-end clients.
AFC was founded in 1994 and had since achieved a steady client-base. Due to this longstanding recognition, we felt a complete rebrand wasn´t the best approach. Alternatively, we proposed a minimalistic rebrand that would elevate their image while still maintaining their identity.
We used a modern font that resembled their original typeface and added customizations. We adapted and incorporated the previous icon around the AFC lettering, in the form of an open box, to imply that the company’s services are not limited, further ideas and solutions can be explored for their clients.
Old Logo
Original logo typeface
Chosen typeface
Customized typeface
Developed to appeal to high-net-worth individuals, through quality materials and an elegant design which inspire confidence and wealth. The stationery design was carefully thought out to create a visual connection between all the printed material.
The exterior office signage was re-designed to reflect a sleeker and more corporate look. The line graphic theme was extended into the interior of the office where we also created a custom sign with the quote – Think outside of the box – inspired by the message we intended to convey in the logo.
AFC is dedicated to keeping clients up to date with the latest tax law changes, planning strategies and vital tax-related information. For this purpose, we created informative brochures featuring subtle black and white photos to allow clients to focus on the valuable knowledge that is being transmitted. The adverts are designed to portray credibility, to establish trust with prospective clients.
Converting from paper to digital forms has proved an extremely beneficial change. We created these forms to facilitate the financial process. They enhance productivity, improve connectivity for real-time access, data accuracy and allow for mobile access. Elements such as photos, videos, QR codes, GPS location and signatures can also be added upon request.
Fiscal and tax systems can be overwhelming for some people, so we decided to design a website with an intuitive user-experience. We extended the black and white imagery concept and added subtle animations for a touch of personality. Contrary to other websites, we made a prominent blog section to provide clients with the latest fiscal information.
Check out the final website here
The slogan was developed with a straightforward and client-directed approach – You focus on yourself; we focus on your tax – as AFC wants clients to enjoy the lifestyle and leave their financial needs in their hands.
